Before we get into today’s reports off of the Jets’ practice for the game against the Giants at MetLife on Saturday, here’s a report of another development at the Atlantic Health Jets Training Center, which also happens to involve the new home of the two teams.
There’s a new wall wrap gracing the second floor of the building where the business folks, including yours truly, work. It’s right at the top of the stairs, facing all the folks who use the servery during lunch.
It’s a panoramic photo 50 feet long by 8½ feet high of Nick Folk’s game-winning kick against the Cowboys on Sept. 11, this year’s opening night.
“I think it’s really impactful and bright,” said Rob Krolick of NCG, the New York graphics firm that laid out, produced and, just this morning, installed the 12 panels of adhesive vinyl on the recently bare walls. “We’d been pushing for well over a year for the right photo for the wall. I’ve been working on it since last October.”
The action on the field — small figures of the officials with their hands in the air as well as Folk, holder Mark Brunell and the Jets celebrating and the scoreboard just having been updated to 27-24, Jets, with 27 seconds to play — is ringed by the full, tumultuous stadium, including fans both large near the camera and small all the way around the MetLife bowl, videoboards pulsating with images of the decisive play.
It’s an inspiring photo, so much so that Jets executive vice president Matt Higgins earlier today tweeted a photo of the photo, almost completely installed. You can see Matt’s shot on Twitter here, and Joe Rey will have another view of the wall posted on the site this afternoon.
The new image replaces an equally sizeable artist’s rendering of the outside of the new stadium, produced well before the stadium opened for business on Aug. 16, 2010, for the Jets-Giants preseason lidlifter. That image had been on the servery wall since the AHJTC opened its doors on Sept. 1, 2008. And when that wrap was taken down, the bare white wall dominated the area for a few days.
And today the NCG team has turned the wall jubilantly multicolored, with a definite accent on the green, once more. It’s the kind of look we’re all hoping and planning for on Saturday for the Giants — a green blur of emotion in the stands and another big play that brings a Jets victory in the final home game of the season.
“There’s a whole new market out there,” Krolick said of the wall-wrap concept. “A lot of people like putting large photos like this up in their homes. And from a corporate standpoint, the wrap doesn’t even have to be a photo. It could be a work of art. We did something like that recently for The Johnson Co. [owner Woody Johnson's firm] in Manhattan. We do much large-format now. It’s exciting.”
NCG also has a West Coast office and is currently involved in lots of large-image and graphics work for the Rose Bowl, around the Staples Center and up in the bowl’s home of Pasadena, Calif.
Indianapolis in February as well? “We’ll try to have our presence there for the Super Bowl,” said Krolick. “We usually have our fingerprints on the NFL’s big game in some fashion.”
It could be on the credentials that will be seen around town, or something as grand as a wall wrap on a building or two in downtown Indy. And it would be exciting if somehow it can be arranged for the Jets and Giants to get together there for a rematch. But for this week, Jets-Giants at MetLife is the only game in town.
Buzz, Buzz, Buzz
The Jets-Giants game is creating a stir all around the New York/New Jersey area, such as in ticket sales. The game is listed as the No. 2 most popular NFL Matchup on the NFL Ticket Exchange Buzz Index. The “Buzz Index” has its own page that will be updated today at ticketmaster.com/nflbuzz.
Tags: Dallas Cowboys, Matt Higginsm NCG, New York Giants, Nick Folk, Rob Krolick
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